Research and tracking
Keyword Intelligence
Gap, overview, trends and clustering: what each check costs and what the labels mean.
Keyword Intelligence
Keyword Intelligence is where you run keyword gaps, overviews, trends and AI clustering. It's available on the Pro and Agency plans.
What each check costs
- Gap compares your domain with competitors. It uses one
keyword_lookupsunit per competitor, after duplicates are removed. - Overview uses one
keyword_lookupsunit per keyword you look up. - Trends uses one
keyword_lookupsunit per keyword.
A result served from cache still counts as one unit. Caching keeps vendor costs, and so your price, down, but each check is still a check.
Reading the labels
Every number has a label that says where it came from:
- Estimate: worked out with simple arithmetic from provider data, such as a trend line calculated from monthly volumes.
- Provider observation: a value the data provider reported, shown as we received it.
- AI interpretation: produced by an AI step, such as cluster names. Treat it as a suggestion.
Clustering
Clustering sorts a keyword list into topics in one AI step. Each clustering run uses one ai_summaries unit. If you rerun the exact same list, you get the saved result for free.
When keyword lookups run out
The keywords-1k credit pack adds 80 keyword_lookups for a one-time $19. It covers gap, overview and trends checks once your monthly allowance is used up. See Plans, limits & credits.
From clusters to work
When you accept a cluster, it goes where the cluster suggests: into a Content Intelligence brief or into your SEO work. Dismissing a cluster records your decision and changes nothing else. Every decision is kept.